Selling Birds & Bees Online with eCommerce Website
Wednesday, May 14th, 2008
Our newest eCommerce website design is for Beechwood Metalworks, a company that works with three types of clients; consumers, institutions and industrial. Each client understands a different side of Beechwood’s business.
Consumers buy metal garden art and metal wall art within the ecommerce area of the website. The online store is set up with an entrance page which features colorful product shots and descriptive text of the general product categories. Careful attention was paid throughout the site design to maximize search engine optimization and online sales.
Institutional clients may be more interested in the public art side of Beechwood’s business. Within the Public Art section of their site, visitors will see giant eight foot tall metal flowers in addition to oversized birds and bees that have been created for various hospitals, museums and other public spaces by the metal artisans at Beechwood Metalworks.
The third side of this unique business is the industrial fabrication and machining division. The center piece is their state-of-the-art waterjet CNC which is capable of cutting intricate patterns from metal plastic and a variety of mother materials.
The key challenge faced by the All Pro Media team was to bring these very diverse facets of Beechwood’s business logically within one eCommerce website. This was accomplished through careful the use of navigation bar and drop down menus. The three business areas are also discussed on the home page, helping to further tie the ideas together. The result as you can see are a website that is ready for business.