All Pro Media News Blog

Fundraising can be difficult, especially in trying economic times. One company that realizes this, and is working towards making fundraising easier for charitable organizations is Gold Drive USA. Based in Hillsborough, New Jersey, Gold Drive USA is a company that specializes in helping charitable organizations raise money through a Gold Drive fundraising program. This company partners with organizations who ask their supporters to send broken and unwanted gold products to Gold Drive USA, who in turn compensates them in cash, and pays the organizations twenty percent of the purchase price of the gold sold by their supporters. That is why the American Cancer Fund, the Sunshine Kids Foundation, and many other non-profit organizations have sought out Gold Drive USA to assist in their fundraising needs.

When Gold Drive USA realized the need for a better and more efficient way to reach their customers, they turned to All Pro Media. Given the opportunity to redesign Gold Drive USA’s website, the creative team at All Pro Media developed a professional and attractive marketing website that would serve as a system to help the company generate fundraising business in the “cash for gold” market sector. This new website utilizes custom design, search engine optimization (SEO), and most importantly, a custom web based package tracking software.

Primary emphasis was put on creating a solid and trustworthy look for the website so that customers will feel confident and secure when visiting the site. All Pro Media was also careful to employ search engine optimization to increase traffic to the page.

Perhaps the most important and unique feature of the website is the custom software that allows customers to track their packages via the web. Upon customer request, a tracking number is generated that can be used to check the status of their material at any given time. The system also provides Gold Drive USA with the ability to track customers and create reports through a central control panel.

With the aid of this website, organizations such as the American Cancer Fund, the Sunshine Kids Foundation, and the American Heart Association are getting the donations they need to survive, and to serve those suffering from cancer and other life threatening sicknesses. Gold Drive USA is using gold for a greater cause, with the help of All Pro Media.

Our newest eCommerce website design is for Beechwood Metalworks, a company that works with three types of clients; consumers, institutions and industrial.  Each client understands a different side of Beechwood’s business. 

Consumers buy metal garden art and metal wall art within the ecommerce area of the website.  The online store is set up with an entrance page which features colorful product shots and descriptive text of the general product categories.  Careful attention was paid throughout the site design to maximize search engine optimization and online sales.

Institutional clients may be more interested in the public art side of Beechwood’s business.  Within the Public Art section of their site, visitors will see giant eight foot tall metal flowers in addition to oversized birds and bees that have been created for various hospitals, museums and other public spaces by the metal artisans at Beechwood Metalworks.

The third side of this unique business is the industrial fabrication and machining division.  The center piece is their state-of-the-art waterjet CNC which is capable of cutting intricate patterns from metal plastic and a variety of mother materials.

The key challenge faced by the All Pro Media team was to bring these very diverse facets of Beechwood’s business logically within one eCommerce website.  This was accomplished through careful the use of navigation bar and drop down menus.  The three business areas are also discussed on the home page, helping to further tie the ideas together.  The result as you can see are a website that is ready for business.