New HD Camera
All Pro Media took delivery this month of the new JVC HM700 professional HD video camera. The camera’s capability to shoot 1080i, 1080P and 720P plus the upgraded optics of the Canon HD lens is the first step in All Pro’s upgrade plans for 2010. JVC refers to the camera as the world’s fastest shoot-to-edit work flow, an important feature in the budget conscious era that we are in.
The first project HD video production with the new camera was of product footage shot in Greensboro NC for QVC, the national television network. Everything about the experience was excellent! The camera has a simply phenomenal picture, the flexibility to adjust the look to meet the requirements of most any job, even the capability to shoot in XDCAM EX format, an industry standard.
Not every job has the same requirements. The HM700 is the second generation HD video camera owned by All Pro. We still have three of the HD100 cameras which shoot in both standard definition and HD. Those earlier cameras have served us well, and will continue to be an important part of our extensive base of equipment. Part of the advantage of purchasing a new camera in the JVC family line is that the camera works the way we expect it to, and the accessories from the earlier generation fit new equipment. Even without that advantage we would have made the same choice though. The whole staff was really impressed by the new HM700 and what it is capable of. It is going to be a busy winter and spring this year!
Tags: 1080i, 1080P, 720P, JVC HM700, national television network, XDCAM EX