All Pro Media News Blog

Carolina Eye Prosthetics has created new looks with custom-made artificial eyes for patients all over the Southeast. Now they have a new look of their own from the web design team at All Pro Media. During the process All Pro Media conducted research, reorganized the sites navigation, provided professional photography and designed a dynamic, creative web site to give Carolina Eye Prosthetics a new online presence.

As the project began, All Pro Media did initial research identifying the most used and significant keywords for their services. This step is essential for good search engine optimization (SEO) and is helpful in increasing online visibility.

Reorganizing information from the site made it easier to read and understand for online viewers. This was further enhanced by new site navigation featuring search engine friendly drop down menus. All of the text is set larger than usual to accommodate the visually impaired.

Part of the redesign effort included a new logo for Carolina Eye Prosthetics which contributed to the overall clean look of the site. New digital photography added important elements including a visual step-by-step overview of the process.

This new site for Carolina Eye Prosthetics is one of many web sites redesigned by All Pro Media. All Pro Media is an integrated media company which helps clients achieve their marketing goals. Our services include video production, advertising, graphic and web site design for sales, marketing, training, orientation, commercials, infomercials and live events.

For more information about services provided by All Pro Media contact Alan Kirby at All Pro Media at (336)229-7700 or e-mail us at www.allpromedia.com/contact.html.

For more information about services provided by Carolina Eye Prosthetics call 1-877-763-9393 or visit their website at www.carolinaeyeprostheticsinc.com.

Our newest eCommerce website design is for Beechwood Metalworks, a company that works with three types of clients; consumers, institutions and industrial.  Each client understands a different side of Beechwood’s business. 

Consumers buy metal garden art and metal wall art within the ecommerce area of the website.  The online store is set up with an entrance page which features colorful product shots and descriptive text of the general product categories.  Careful attention was paid throughout the site design to maximize search engine optimization and online sales.

Institutional clients may be more interested in the public art side of Beechwood’s business.  Within the Public Art section of their site, visitors will see giant eight foot tall metal flowers in addition to oversized birds and bees that have been created for various hospitals, museums and other public spaces by the metal artisans at Beechwood Metalworks.

The third side of this unique business is the industrial fabrication and machining division.  The center piece is their state-of-the-art waterjet CNC which is capable of cutting intricate patterns from metal plastic and a variety of mother materials.

The key challenge faced by the All Pro Media team was to bring these very diverse facets of Beechwood’s business logically within one eCommerce website.  This was accomplished through careful the use of navigation bar and drop down menus.  The three business areas are also discussed on the home page, helping to further tie the ideas together.  The result as you can see are a website that is ready for business.

All Pro Media recently finished the website re-design of ElonStudentHousing.com.  The goal was to create a fresh new look to appeal to Elon University students while increasing functionality and traffic.  The new web site is organized so that each of the student apartments has its own mini website featuring several pages within the main site.  The design allows for greater detail for each of the property listings including floor plans, multiple photos and much more information.  Organizing this way makes it more convenient for prospective college student to become tenants while increasing the popularity and profitability of the website.

The heart of the site is the web form for registration and database functionality used to collect names of prospective tenants for off-campus housing.  Each person that signs up is automatically sent an email thanking them for registering, while their information is emailed to the main office and added to the database.

Richard Parker of B.C. Parker Real Estate stated that the website designed by All Pro Media has caused several owners of area apartments to choose Parker’s firm for representation, and has greatly impacted the business at his company.

Phase II has been completed for redesign of the Burlington Downtown Corporations new website. They approached us wanting a more vibrant looking site that had more intuitive navigation and was better able to incorporate more of their photos showing off the downtown area.The new website includes a directory of downtown businesses, a showcasing of local arts and crafts, downtown real estate information, and more.

BURLINGTON, NC – JUNE 27, 2007 – The company known for designing websites for area businesses, has redesigned its own website, allpromedia.com. All Pro Media, which is also an advertising agency and video production house, believes the fresh new look better represents their multimedia focus and compliments their in-house branding efforts.The cleaner and more stylized look is not the only feature that is different, however. The site now offers a comprehensive look at the multitude of creative services offered, including graphic design, web design, and video production. Through the addition of Adobe Flash elements and streaming video, it provides potential clients with a broader understanding of how multimedia website elements can be used to enhance the presentation of information and make a site more dynamic. The navigation system has also been reorganized for a more streamlined user experience.One key web site feature that has already begun to draw attention from all over the country is the video production equipment rental list. After years of producing video and building a strong foundation as a production facility, All Pro Media has now made its equipment library available to the public. The increase in North Carolina film and video production has created a strong demand in a production equipment starved atmosphere.  All Pro Media hopes to play a larger role in facilitating local production. They offer professional audio and video equipment, including High Definition capabilities with the JVC HD100 camera system.Future additions to the website are in development and include informative Flash presentations and a production and design article library.

Article Summary: Today there is a lot of confusion about creating web site designs. How do you organize and prepare for a web site? What’s the difference between the domain name and the web server? How will your web pages get found? Whether you plan to build your own site or hire a professional, this article will provide a step by step guide designed to help you understand the basic principles to make your website a success.

The article has been republished on our site here:

  “How To Create a Website for Business Success“

Westbend Vineyards approached us wanting a more ellegant and consistent look for their website, along with an integrated shopping cart system. For this project we had the opportunity to visit their lush vineyard out in the prime North Carolina wine region of the Yaddkin Valley,while we took photos of some of their vintage selections and their staff.The website features a fully functioning 17 item searchable shopping cart system, email newsletter signup, photo gallary, awards page, and more. We created all graphics, design, and programing.