All Pro Media News Blog

Outdoor Advertising in Burlington North Carolina has gotten easier with the Digital Billboard on I-40/I-85 at Maple Avenue.  Dubbed the “Alamance Billboard” All Pro Media has partnered with the billboard owners to assist with the sales and marketing of this local outdoor advertising option.

At the core of the project is the new website designed by All Pro Media at www.AlamanceBillboard.com.  It features location and traffic details, pricing, and even a live web cam showing the current ads on the billboard.  Additionally, complementary postcards were designed and printed that promote outdoor advertising options ”as low as $10 per day”.

The real benefits to digital billboards are the eye catching graphics and the ability to post and change ads quickly.  Additionally, the ever changing display catches viewers eyes, directing their attention to the message. If you are looking to expand your image in Burlington or Graham North Carolina then Alamance Billboard may be right for you. For more information contact us at 336-223-0300.

There are many ways to promote an event, and TV can be one of the most powerful methods. What can be especially challenging though is conveying to viewers the highlights of an outdoor event in a remote area of North Carolina and accomplishing it in 15 seconds to maximize ad frequency. That is where a supporting website comes in.

All Pro Media took on this advertising task for the Silk Hope Ruritans to promote their annual 2010 events starting with Farm Heritage Day on April 17th. The website at www.silkhope.info was created to highlight four key events sponsored by the Ruritans even though they already have a website for their organization. This special purpose site allowed a shorter domain name (URL) to be used on TV ads, plus made user navigation to the event info much easier than would have been possible using the clubs current web site.

The website at www.silkhope.info was published using a template customized by All Pro Media on a Content Management System (CMS) platform. A CMS website allows site owners the ability to easily add and edit content without the assistance of web developers. Alan Kirby, company owner noted that “more and more customers are demanding their web site be developed using a Content Management System due in part to its popularity and the many benefits.”

All Pro Media took delivery this month of the new JVC HM700 professional HD video camera. The camera’s capability to shoot 1080i, 1080P and 720P plus the upgraded optics of the Canon HD lens is the first step in All Pro’s upgrade plans for 2010. JVC refers to the camera as the world’s fastest shoot-to-edit work flow, an important feature in the budget conscious era that we are in.

The first project HD video production with the new camera was of product footage shot in Greensboro NC for QVC, the national television network. Everything about the experience was excellent! The camera has a simply phenomenal picture, the flexibility to adjust the look to meet the requirements of most any job, even the capability to shoot in XDCAM EX format, an industry standard.

Not every job has the same requirements. The HM700 is the second generation HD video camera owned by All Pro. We still have three of the HD100 cameras which shoot in both standard definition and HD. Those earlier cameras have served us well, and will continue to be an important part of our extensive base of equipment. Part of the advantage of purchasing a new camera in the JVC family line is that the camera works the way we expect it to, and the accessories from the earlier generation fit new equipment. Even without that advantage we would have made the same choice though. The whole staff was really impressed by the new HM700 and what it is capable of. It is going to be a busy winter and spring this year!

Fundraising can be difficult, especially in trying economic times. One company that realizes this, and is working towards making fundraising easier for charitable organizations is Gold Drive USA. Based in Hillsborough, New Jersey, Gold Drive USA is a company that specializes in helping charitable organizations raise money through a Gold Drive fundraising program. This company partners with organizations who ask their supporters to send broken and unwanted gold products to Gold Drive USA, who in turn compensates them in cash, and pays the organizations twenty percent of the purchase price of the gold sold by their supporters. That is why the American Cancer Fund, the Sunshine Kids Foundation, and many other non-profit organizations have sought out Gold Drive USA to assist in their fundraising needs.

When Gold Drive USA realized the need for a better and more efficient way to reach their customers, they turned to All Pro Media. Given the opportunity to redesign Gold Drive USA’s website, the creative team at All Pro Media developed a professional and attractive marketing website that would serve as a system to help the company generate fundraising business in the “cash for gold” market sector. This new website utilizes custom design, search engine optimization (SEO), and most importantly, a custom web based package tracking software.

Primary emphasis was put on creating a solid and trustworthy look for the website so that customers will feel confident and secure when visiting the site. All Pro Media was also careful to employ search engine optimization to increase traffic to the page.

Perhaps the most important and unique feature of the website is the custom software that allows customers to track their packages via the web. Upon customer request, a tracking number is generated that can be used to check the status of their material at any given time. The system also provides Gold Drive USA with the ability to track customers and create reports through a central control panel.

With the aid of this website, organizations such as the American Cancer Fund, the Sunshine Kids Foundation, and the American Heart Association are getting the donations they need to survive, and to serve those suffering from cancer and other life threatening sicknesses. Gold Drive USA is using gold for a greater cause, with the help of All Pro Media.

Three video cameras directed live was the order of the evening as All Pro Media assisted another video production company with equipment and personnel at the Barn Dinner Theatre in Greensboro, NC October 8th. The occasion was the theatrical performance of “The Service At Rocky Bluff”, a musical play about friendship and how we influence each other for good.

The equipment list for the widescreen multi camera production included three JVC digital video cameras connected through component cables to the video switcher. Each camera had remote zoom and focus for better control while shooting and the camera operators were in communication with the director using a Clear-Com headset system. The director had separate monitors for each camera, plus a 15” control monitor for program and a smaller 9” portable monitor for record confidence. Further a Tektronix portable waveform monitor and vectorscope provided additional assurance that camera levels were set correctly. In addition to recording the switched feed, each camera recorded to digital videotape allowing for total control in the editing.

Tolly Carr, a local producer with Viewfinders Media of Winston-Salem, NC remarked on the experience saying, “Kevin was great and everything was smooth… everything looked really good. If we need another setup like that we’ll call you for sure.”

All Pro Media, Inc. has been doing multi camera production since 1990 and offers a range of video production and video equipment rental services. For more information contact Alan Kirby at 336-229-7700.

Carolina Eye Prosthetics has created new looks with custom-made artificial eyes for patients all over the Southeast. Now they have a new look of their own from the web design team at All Pro Media. During the process All Pro Media conducted research, reorganized the sites navigation, provided professional photography and designed a dynamic, creative web site to give Carolina Eye Prosthetics a new online presence.

As the project began, All Pro Media did initial research identifying the most used and significant keywords for their services. This step is essential for good search engine optimization (SEO) and is helpful in increasing online visibility.

Reorganizing information from the site made it easier to read and understand for online viewers. This was further enhanced by new site navigation featuring search engine friendly drop down menus. All of the text is set larger than usual to accommodate the visually impaired.

Part of the redesign effort included a new logo for Carolina Eye Prosthetics which contributed to the overall clean look of the site. New digital photography added important elements including a visual step-by-step overview of the process.

This new site for Carolina Eye Prosthetics is one of many web sites redesigned by All Pro Media. All Pro Media is an integrated media company which helps clients achieve their marketing goals. Our services include video production, advertising, graphic and web site design for sales, marketing, training, orientation, commercials, infomercials and live events.

For more information about services provided by All Pro Media contact Alan Kirby at All Pro Media at (336)229-7700 or e-mail us at www.allpromedia.com/contact.html.

For more information about services provided by Carolina Eye Prosthetics call 1-877-763-9393 or visit their website at www.carolinaeyeprostheticsinc.com.

All Pro Media, an integrated-media advertising company located in downtown Burlington, has added James C. Woods as an account executive. He was hired by company president, Alan Kirby, as part of a new business initiative focused on providing web and video solutions to local small and mid-sized companies.

With over 15 years of sales experience, Woods previously worked as Senior Sales Representative at R.L. Polk & Co, in addition to sales for various other commercial and residential companies.

In his new position, Woods will be working with local business to address their specific media needs for advertising, internet marketing, and video production. Woods is especially focusing on businesses that do not have web sites or have sites in need of improvement.

For additional information on James Woods or All Pro Media please contact Alan Kirby at (336)229-7700 or online at alan@allpromedia.com

Our newest eCommerce website design is for Beechwood Metalworks, a company that works with three types of clients; consumers, institutions and industrial.  Each client understands a different side of Beechwood’s business. 

Consumers buy metal garden art and metal wall art within the ecommerce area of the website.  The online store is set up with an entrance page which features colorful product shots and descriptive text of the general product categories.  Careful attention was paid throughout the site design to maximize search engine optimization and online sales.

Institutional clients may be more interested in the public art side of Beechwood’s business.  Within the Public Art section of their site, visitors will see giant eight foot tall metal flowers in addition to oversized birds and bees that have been created for various hospitals, museums and other public spaces by the metal artisans at Beechwood Metalworks.

The third side of this unique business is the industrial fabrication and machining division.  The center piece is their state-of-the-art waterjet CNC which is capable of cutting intricate patterns from metal plastic and a variety of mother materials.

The key challenge faced by the All Pro Media team was to bring these very diverse facets of Beechwood’s business logically within one eCommerce website.  This was accomplished through careful the use of navigation bar and drop down menus.  The three business areas are also discussed on the home page, helping to further tie the ideas together.  The result as you can see are a website that is ready for business.

Antilles Seaplanes, LLC began distributing their new print marketing materials today in Lakeland, Florida at the 34th Annual Sun ’n Fun Fly-In.  The company based in Gibsonville, NC has recently begun taking orders for a completely new G-21 series “Goose” seaplane dubbed the Antilles Goose.  The Antilles Goose is the only commercially viable, multi-engine amphibian available anywhere in the world today.  It is unique in its combination of speed, rough water and crosswind capabilities, payload, safety, corrosion protection, strength, and operational economy.

All Pro Media was assigned the task of designing a four page color brochure plus supplemental color flyers in less than two weeks time.  The assignment included creative copywriting, theme design, page layout, revisions, proofs and printing of several thousand copies each.  Working with a tight schedule is something that we are frequently called upon to do.  Delivery was made on time, and the client seemed elated with the final results.  All Pro has produced several projects for Antilles Seaplanes including previous print and brochure design projects plus the company website at www.antillesseaplanes.com.

Representatives from Antilles Seaplanes can be found this week at “MD-004C” at the Sun and Fun event from now until April 13, 2008.  Sun n’ Fun features just about every segment of aviation including the newly remanufactured Grumman G-21 Goose Seaplane under development by Antilles Seaplanes.

Update April 17, 2008
$$ Multi Million Dollar Sales Success
Following the show we received this note from our client at Antilles Seaplanes:
“We want to sincerely thank you for the excellent work you did for Antilles Seaplanes on a relatively quick turnaround.  The response by the Sun ‘n Fun attendees last week to the brochure and flyers was tremendous.  They successfully convey our image and were able to communicate our message very effectively.  We feel there may be the opportunity for five or so orders out of the show, and the materials certainly were key to these potential triumphs. 

Many thanks again for your top notch assistance.”

Antilles Seaplanes, LLC

All Pro Media recently finished the website re-design of ElonStudentHousing.com.  The goal was to create a fresh new look to appeal to Elon University students while increasing functionality and traffic.  The new web site is organized so that each of the student apartments has its own mini website featuring several pages within the main site.  The design allows for greater detail for each of the property listings including floor plans, multiple photos and much more information.  Organizing this way makes it more convenient for prospective college student to become tenants while increasing the popularity and profitability of the website.

The heart of the site is the web form for registration and database functionality used to collect names of prospective tenants for off-campus housing.  Each person that signs up is automatically sent an email thanking them for registering, while their information is emailed to the main office and added to the database.

Richard Parker of B.C. Parker Real Estate stated that the website designed by All Pro Media has caused several owners of area apartments to choose Parker’s firm for representation, and has greatly impacted the business at his company.